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Employee Generated Media - EGM

Just read a great article from Adage “Zappo’s Shows How Employees Can Be Brand Builders” on the marketing impact of employees gushing about their great work experience/environment at the e-commerce fast company. According to the article Zappo’s publishes a 300 page book each year of among other things, employee testimonials. The employees go on and [...]

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• At BrainGain Marketing we've been working with a number of clients to basically explain social media and train them how to join the conversation. I love the CommonCraft videos on social media. They pretty much sum it all up in 5 minute segments. Here's their latest work - "Social Media in Plain English" - Enjoy! #
• Here is another great list by Seth Godin. Entitled > "When To Start" Seth's work is pure marketing inspiration and I highly recommend reading all of his books, ebooks and blog :) Here are a few ideas to consider next time you're contemplating a new strategy. Enjoy> The best time to start is when you've got enough money in the bank to support all contingencies. (more...) #
• Seth Godin,.. (no that's not Seth above) the absolute genius marketer, has a nice list over on his blog about "The two things that kill marketing creativity" Here's a few to tease you,.. for the rest go visit Seth's site. First is fear: > The fear that you will fail. > The fear that you'll get fired. > The fear of Change. The second is lack of imagination: > Basically, most people don't believe something better can occur. They believe that the status quo is also the best they can do. So they don't look. They don't push. They don't ask, "what else?" and "what now?" They settle. Don't ever settle,.. go read the rest of the list. #