Web 2.0
What the (bleep) is Social Media, You Ask?
Well maybe not in that exact tone, but this really is the common response from people when trying to grasp the concept of social media. It’s simple: Social media is about community building and engaging the public - think current and potential customers - in conversation. It’s open, honest and transparent. It’s positively democratic to [...]
Social Media 101 - Read These Blogs Now!
Whether you’re a newbie to the world of social media, or you fancy yourself a PR maven who lives in the new media landscape, these are 10 sites you should consider required reading. Here are the biggies that helped me “get it.” Add these to your feed reader now!
5 Rules for Gaining Tweet Cred
As mentioned in my last post “10 Reasons I Love Twitter” I am somewhat of a Twitter evangelist. I rarely go a day or two without telling someone new about the virtues of the 140 character driven little engine that could. So naturally people are curious about the service and often run right to their [...]
10 Reasons I Love Twitter
Anytime I mention the word Twitter in a conversation I get one of two responses. The first response is “Huh???”. The second response is “I signed up for Twitter, like, a year ago and I didn’t really ‘get it’ so I quit using it.”
Starbucks Wants Your Ideas - Engaging Customers in an Open Dialogue
Starbucks is the latest major brand to engage their consumers in an online conversation. Earlier this month the Cafe behemoth launched “My Starbucks Idea” a website that according to the site will “Help shape the future of Starbucks…with Your ideas”. On the site you can share your ideas, vote on other’s ideas, discuss the ideas [...]
How not to make friends in new media
Gawker Media is one of the many sites we monitor for news and trends (did you catch Tom Cruise’s recent rant about Scientology?…that’s a PR lesson of its own.) He’s bringing crazy back for real.
Anyway, I came across this gem of “how not to handle PR” from Target.
Gawker reports, “It seems some bloggers are a [...]
Vote for the top Superbowl Ads on YouTube
YouTube is giving you the chance to vote on your favorite SuperBowl Ad. If you’re non-committal you can just view the gallery. Marketers are using YouTube as a way to extend the reach of their ads. Many of these Super Bowl ads were first released on YouTube as a “sneak peak” before the big game.
Book Publisher Going Digital?
Who would have thought that Detroit’s largest and one of its oldest book publishers would be ready to move into web 2.0? That’s the case with BrainGain’s newest client - Wayne State University Press.
Founded in 1941, Wayne State University Press is a leading publisher of Great Lakes books, Judaica, and African American studies, as well [...]
Detroit Tigers and Web 2.0
Getting caught up in the Tiger’s run to glory? I remember 1984, the last time the Tiges were in the Series. I was 10 and life was pretty good. I followed the team religiously from spring training up to Larry Herndon’s final put out to clinch it.
One noticeable difference this year from ‘84 (among many, [...]
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