WOM Marketing
Employee Generated Media - EGM
Just read a great article from Adage “Zappo’s Shows How Employees Can Be Brand Builders” on the marketing impact of employees gushing about their great work experience/environment at the e-commerce fast company. According to the article Zappo’s publishes a 300 page book each year of among other things, employee testimonials. The employees go on and [...]
Citizen Marketers [profile]
The world of marketing is changing and it’s changing fast! And no it’s not because the big bloated advertising agencies are so swift : ),.. it’s because YOU (TIMES Person of the Year,.. in case you didn’t know),.. are.
Ben McConnell and Jackie Huba have a great new book out called> Citizen Marketers: When People Are [...]
WOM (Word of Mouth) Marketing
Is it a trend or is it a case of all things old are new again? At any rate, thanks to Madison Avenue West by Susanna Hamner for this nugget about the trend of WOM Marketing.
My take is that Buzz marketing, WOM marketing or Peer-to-peer marketing (whichever you prefer to call it) isn’t a trend [...]
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