Month: September 2018

Businessman shaking hands

Small Business Marketing Essentials: The Basics of Marketing for Small Business

The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind, …

Small Business Marketing Essentials: The Basics of Marketing for Small Business Read More »

Employees holding their phones

Marketing for Small Businesses: What Works and How to Do it Well

Running a small business can be tough. In between managing your overheads, inventory, innovating your products or services, you also have to worry about marketing. While it might seem a little intimidating at first, marketing a small business pays off in the long run. When it comes to marketing for small businesses, finding the appropriate …

Marketing for Small Businesses: What Works and How to Do it Well Read More »

Man working while drinking coffee

Online Marketing: What It Is and How to Use It Well

Launched in mid-2016, Instagram Stories became one of the social media platform’s most popular features. Within a year, IG reported more than 300 million users posting stories on a daily basis. This didn’t go unnoticed by marketers, with various companies leveraging the feature to promote brands, products, and services on the platform. As of 2018, …

Online Marketing: What It Is and How to Use It Well Read More »

Businesswoman calling someone

The Basics of Traditional Marketing: What is it and What’s it For?

In 2017, over $290 Billion was spent on digital marketing campaigns worldwide, more than 40% of the market. With various businesses shifting their marketing efforts to be more digital-friendly, it would seem like traditional marketing is dead and gone. However, recent studies by marketing analysts say, don’t ring the death knell on traditional marketing just …

The Basics of Traditional Marketing: What is it and What’s it For? Read More »

Scroll to Top