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Small Business Marketing Essentials: The Basics of Marketing for Small Business

The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down …

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Marketing for Small Businesses: What Works and How to Do it Well

Running a small business can be tough. In between managing your overheads, inventory, innovating your products or services, you also have to worry about marketing. While it might seem a little intimidating at first, marketing a small business pays off …

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The Basics of Traditional Marketing: What is it and What’s it For?

In 2017, over $290 Billion was spent on digital marketing campaigns worldwide, more than 40% of the market. With various businesses shifting their marketing efforts to be more digital-friendly, it would seem like traditional marketing is dead and gone. However, …

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