Day: October 25, 2018

Controversial Ads

Controversial Ads: Why it Works, and Why it Doesn’t

The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s …

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