Month: December 2018

a business meeting

Essential Questions a Business in the Red Should Ask and Answer

Have you ever compared your business with that of a successful rival company’s and asked yourself “How do they become successful when I can’t?” This is never a great feeling. You are not only crippled by the pressure of doing well, but to see competition fair better than you can hit your confidence. Feeling like …

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Selling Online? Here Are Flexible Service Options You Can Give Your Customers

Online shopping is all about convenience, which means even just a minor trouble for your customer may result in profit loss for you. One way you can avoid this is by ironing out your entire business process, such as your shipping strategy, before going live. Unlike brick-and-mortar stores, your online store cannot let your customers …

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Why Cybersecurity in Digital Marketing Matters

A lot of effort goes into creating an effective digital marketing campaign. The process includes market research, identifying your audience, developing content, and planning customer retention. But as companies focus on providing an exceptional customer experience, some may forget the importance of protecting customer security. An IT organization may, for instance, put all its time …

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