It’s already a great accomplishment in itself to be able to launch a business in today’s competitive industry. But achieving success doesn’t end here. You still need to get your name out there to reach your target market. With the …
The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down …
Read MoreSmall Business Marketing Essentials: The Basics of Marketing for Small Business
Running a small business can be tough. In between managing your overheads, inventory, innovating your products or services, you also have to worry about marketing. While it might seem a little intimidating at first, marketing a small business pays off …
Read MoreMarketing for Small Businesses: What Works and How to Do it Well