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Getting Started With Digital Marketing

You may have a great product or service, but if you’re not using digital marketing, you’re missing out on reaching potential customers. According to a report by PR Newswire, 76 percent of consumers today search for a company’s online presence before deciding to purchase products or services. That means it’s never been more critical to ensure your …

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The Power of Data in Marketing Your Industrial Business

Data is critical in business because it helps professionals understand customers, determine demand, and design marketing that resonates. However, data utilization isn’t just for large companies; small businesses can also benefit from it. By not utilizing data to inform your decisions, you’re putting yourself at a disadvantage. Here’s why data is important and how to …

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Tips for Creating an Effective Bakery Marketing Strategy

The global market for bakery ingredients is predicted to register a CAGR of 5.8% until 2023. This growth can be attributed to the continuously changing landscape of bakery products and the high consumption rate of bakery products in developed markets such as North America and Western Europe. Some of the essential products in this market include bread, biscuits, cakes, …

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Five Modern Forms of Digital Marketing

Digital marketing is a broad term that encompasses a variety of online marketing tactics. Due to the ever-growing popularity of digital media, it’s no surprise that businesses are using more and more digital marketing techniques to reach consumers. The entire market is worth over $350 billion. Such a vast industry is always constantly changing, and …

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