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How the Pandemic Changed the Way Restaurants Market Their Brand

The Covid-19 pandemic created a massive impact on how businesses market their brands. Offline marketing is still relevant despite more people sheltering in place. But since more people are now spending long hours online, it only makes sense to move most of your marketing on the internet. In-person promotion became extremely limited. Consumers would rather …

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These 7 Ideas Let You Know You’re Ready to Buy a House in the Philippines

Ask any Filipino, and they will most likely tell you that one of their priorities is to own a home. In fact, in a 2014 survey, the respondents preferred to buy a house than to rent one. A Lamudi study also revealed that over 50% of the searches on its website were about house-and-lots. But …

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3 Things to Take Advantage of When Building a Brand for Your Business

Trying to build a business will already expose you to a lot of effort on your part. You will be dedicating a lot of time, money, and resources just to start and legalize your operations. However, you will find that it is only half the journey. Almost all industries are beginning to venture into highly …

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The Role of Membership Communication in Your Brand Building Strategy

The secret to success is easy. You simply have to look after your brand and take care of the people who support it. In marketing terms, you have to pay attention to your brand building strategy and boost customer engagement. Hit two birds with one stone by investing in membership communication. What is Membership Communication? …

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4 Things to Do to Restore Your Brand’s Reputation

What’s your business’s most important asset? Is it your equipment? Your employees? Maybe it’s your products. One can argue for and against these, but your brand is your most important asset. Your brand is how the public recognizes you. It’s how people perceive your business. It’s what you spend your entire career building and maintaining. …

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