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The Role of Membership Communication in Your Brand Building Strategy

The secret to success is easy. You simply have to look after your brand and take care of the people who support it. In marketing terms, you have to pay attention to your brand building strategy and boost customer engagement. Hit two birds with one stone by investing in membership communication. What is Membership Communication? …

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Reputation concept

4 Things to Do to Restore Your Brand’s Reputation

What’s your business’s most important asset? Is it your equipment? Your employees? Maybe it’s your products. One can argue for and against these, but your brand is your most important asset. Your brand is how the public recognizes you. It’s how people perceive your business. It’s what you spend your entire career building and maintaining. …

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construction site

3 Reasons Why Rental Beats Purchasing Heavy Equipment

Starting a construction business costs a fortune. Building materials, especially heavy equipment, come with a considerable price tag as well as staggering maintenance costs. However, this should not discourage business owners from pushing through. Equipment rentals are present in the market to cater to the different needs of a company, big to small. This for-hire …

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