Marketing News

Manager checking items at the warehouse

When Is the Busiest Day for Consumer Returns After the Holidays?

U.S. retailers will have to find an efficient reverse logistics provider even before this year’s holiday season ends as more consumers become comfortable with the idea of returning bought goods. The so-called National Returns Day usually takes place in early January, sometimes right after the previous year’s holiday season. On Dec. 19, however, retailers already …

When Is the Busiest Day for Consumer Returns After the Holidays? Read More »

Controversial Ads

Controversial Ads: Why it Works, and Why it Doesn’t

The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s …

Controversial Ads: Why it Works, and Why it Doesn’t Read More »

Scroll to Top