How would you like to be associated with a celebrity from the world of politics, sports, TV and film? Whether you want it or not, the celebrity status may stick with you too. The same is true when a product or an event is associated with a celebrity. Recognition, trust, respect and awareness all come …
Opening your own business can be the best decision to start the year. With so many opportunities, it could be tempting to invest. Keep in mind however that everything takes risks. This is why you need a concrete plan to reach your goals. Here are some guidelines below when starting your own business: Success Story: …
In the blink of an eye, anything can happen. The most stable and profitable business can crash through and experience major downfall from a single mistake. The same goes for any significant path in life. Any change could potentially be an eye-opener, however, if there is one thing sure in this universe, its change. No …
U.S. retailers will have to find an efficient reverse logistics provider even before this year’s holiday season ends as more consumers become comfortable with the idea of returning bought goods. The so-called National Returns Day usually takes place in early January, sometimes right after the previous year’s holiday season. On Dec. 19, however, retailers already …
When Is the Busiest Day for Consumer Returns After the Holidays? Read More
Anti-fatigue mats are floor mats made specifically to reduce pressure on the foot caused by standing for long hours. They can be used both for industrial use or home use. Why You Should Use Anti-Fatigue Mats It is such a good feeling standing on softly cushioned mats, but it could cause problems in the long …
The use of controversy to promote ads is nothing new: from fashion designers using overly-sexualized images of women to sell more underwear to insurance companies using the death of a child to promote life insurance (seriously, it’s messed up), advertisers aren’t afraid to go for the jugular when they want. The question in most people’s …
Controversial Ads: Why it Works, and Why it Doesn’t Read More
The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind, …
Small Business Marketing Essentials: The Basics of Marketing for Small Business Read More
Running a small business can be tough. In between managing your overheads, inventory, innovating your products or services, you also have to worry about marketing. While it might seem a little intimidating at first, marketing a small business pays off in the long run. When it comes to marketing for small businesses, finding the appropriate …
Marketing for Small Businesses: What Works and How to Do it Well Read More
