While it may seem like marketing for small businesses is vastly different from marketing for large corporations, the essentials remain the same: create great content, engage your audience on a personal level, and make it as cost-effective as possible.

The difference, however, lies in a very important factor: budget. Large corporations can shell out huge amounts of cash on a marketing campaign that can involve TV commercials, posters, radio announcements, and other advertisements. So where does that leave small businesses?

The advent of the internet brought technology that makes it possible for small-to-medium enterprises to reach an audience as wide as a large corporation’s, for a fraction of the price. Through online marketing, SMEs can produce digital ads that are not bound by the physical location of a billboard, or the broadcasting limits of radio. On the internet, SME’s can reach an audience base beyond their city or state, maybe even beyond their country.

Of course, both traditional and online marketing come with advantages and disadvantages, and the trick to applying either to your business requires having up-to-date, accurate, and relevant information. The best way to approach marketing for small businesses is by creating a synergy of both traditional and digital marketing practices.

Brain Gain Marketing’s in-house team of experts regularly curates and updates this section with insights about traditional and digital marketing, advice for SMEs to modernize their practices, as well as cost-effective tips for companies looking to create an impact in the digital landscape. Browse through our selection of articles, links, and editorials on which marketing practice is best applied to small businesses.