While it may seem like marketing for small businesses is vastly different from marketing for large corporations, the essentials remain the same: create great content, engage your audience on a personal level, and make it as cost-effective as possible.

The difference, however, lies in a very important factor: budget. Large corporations can shell out huge amounts of cash on a marketing campaign that can involve TV commercials, posters, radio announcements, and other advertisements. So where does that leave small businesses?

The advent of the internet brought technology that makes it possible for small-to-medium enterprises to reach an audience as wide as a large corporation’s, for a fraction of the price. Through online marketing, SMEs can produce digital ads that are not bound by the physical location of a billboard, or the broadcasting limits of radio. On the internet, SME’s can reach an audience base beyond their city or state, maybe even beyond their country.

Of course, both traditional and online marketing come with advantages and disadvantages, and the trick to applying either to your business requires having up-to-date, accurate, and relevant information. The best way to approach marketing for small businesses is by creating a synergy of both traditional and digital marketing practices.

Brain Gain Marketing’s in-house team of experts regularly curates and updates this section with insights about traditional and digital marketing, advice for SMEs to modernize their practices, as well as cost-effective tips for companies looking to create an impact in the digital landscape. Browse through our selection of articles, links, and editorials on which marketing practice is best applied to small businesses.

Articles

How Much Should You Pay for Car Insurance in North Carolina?

How Much Should You Pay for Car Insurance in North Carolina?

Mar 18, 20193 min read

Car owners in North Carolina should expect to pay $520 for annual insurance premium and $43 for monthly insurance premiums. These are among the lowest average rates for this year.…

How Exactly Can Working with a Bail Bonds Company be Helpful?

How Exactly Can Working with a Bail Bonds Company be Helpful?

Mar 11, 20193 min read

No court process is easy for anyone, and it is neither fun for anybody to go through. That also applies to when waiting for the court to process your bail bond.…

Traditional and Laser Etching, and the Materials that Suit Them

Traditional and Laser Etching, and the Materials that Suit Them

Jan 24, 20193 min read

Etching is used to distinguish a base material by adding a certain design or labels and names. Some of the popular uses of etching are in nameplates, plaques, trophies, small…

Best Digital Marketing Tips for Startup Companies

Best Digital Marketing Tips for Startup Companies

Jan 6, 20193 min read

It’s already a great accomplishment in itself to be able to launch a business in today’s competitive industry. But achieving success doesn’t end here. You still need to get your…

Scroll to Top