USP

Businessman shaking hands

Small Business Marketing Essentials: The Basics of Marketing for Small Business

The Buyer’s Journey One of the most basic, but important, principles in marketing, the buyer’s journey is a customer-centric business model that illustrates how people go from lead to customer. A generally-accepted model of the buyer’s journey is broken down into 5 steps: Awareness, Opinion, Consideration, Preference, and Purchase. With the sales funnel in mind, …

Small Business Marketing Essentials: The Basics of Marketing for Small Business Read More »

Scroll to Top