If you have been thinking of implementing a dress code in the workplace, you are definitely on the right path. Don’t underestimate the impact of work uniforms. They can benefit your business tremendously. Research shows that these kinds of outfits will help boost your corporate brand, increase employee pride and loyalty, and even improve staff security. But what if you have no idea of what design to incorporate? How should you go about designing work uniforms for your business?
1. Draw inspiration from your organization logo
The designs of your corporate uniforms do not have to be complicated. You might be better off opting for something simple. What matters is that the dress code is consistent with your brand.
For that reason, you will do well to consider your organization’s logo as the main inspiration for your uniforms. Companies spend millions designing logos because they can determine the success of businesses. And there are several ways to use logos. You can opt for simple outfits like jeans and t-shirts or overalls with the logo embroidered or printed onto the outfits.
The colors on the logo can also inspire you. They can be used as the dominant colors of your work uniforms. For example, if your logo colors are blue and white, you can opt for blue uniforms with the company logo or name on the front or back.
2. Hire a professional designer
If you have no creative bone in your body, then it pays to hire a professional designer to help you come up with the appropriate work uniform for your business. You can hire a local designer or outsource the creation tasks online to designers around the world.
Some sites will enable you to get the design that you like. You can do this by holding a contest for the best work uniform design. The beauty of such platforms is that you will be able to see many designs, thus allowing you to pick the best one. And the best thing about it is that it is quite affordable.
3. Hold an in-house contest
Another excellent way of getting design ideas for your corporate uniforms is holding an in-house competition. Since your employees are going to be the ones wearing the clothes anyway, why not let them have some control over the design?
First, set up the rules of the contest, and then give people the time to come up with the uniform design, and finally, offer a prize for the winner. It’s also crucial in this case, to allow everyone to vote for the top picks. By letting your employees decide on what they will wear, you enable them to feel proud of wearing something they either came up with or voted on. After all, they know what works for them and what doesn’t. And that will ensure they own the brand in public.
Work uniforms don’t have to be boring and ugly. If you are willing to think outside the box, you will be able to come up with a design that both you and your employees are proud of. And the right design can be instantly recognizable, no matter which corner of New Zealand you are in.